A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)

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Marketers today have a great deal of internet site optimization devices to pick from. And also, while we would certainly like to deal with every group available, we understand our internet optimization system isn’t excellent for every person worldwide.

That’s why contrasting us with various other devices (consisting of Hotjar and also FullStory) is a vital action in picking your internet optimization service.

Here’s the lower line, in our sight:

  • Crazy Egg is the most effective alternative for sophisticated and also intermediate marketing experts and also conversion price optimization (CRO) pros
  • Hotjar is ideal for even more beginner-level marketing experts
  • FullStory is the most effective alternative for assistance and also individual experience groups.

Below, we damage down the attributes, assimilations, rates, and also much more that led us per of those evaluations.

Note: Rather see on your own than check out a contrast? Sign up and also test any one of our strategies — it’s entirely complimentary for 30 days.

Crazy Egg vs. Hotjar vs. FullStory Features

All 3 devices we’re contrasting below supply heatmaps, yet there are extra attributes at play that range them– consisting of the degree of deepness in each heatmap. Below are the attributes that attract attention for Crazy Egg vs. Hotjar vs. FullStory, in addition to instance usage instances of those attributes.

Crazy Egg Features

Here at Crazy Egg, we’re insane (word play here meant) concerning heatmaps– or, as we call them, Snapshots. Simply put, Snapshots reveal you an introduction of exactly how individuals engage with an offered website. Our device provides 5 various kinds of Reports:

  • Heatmap Reports
  • Scrollmap Reports
  • Confetti Reports (our trademark record)
  • Overlay Reports
  • List Reports.

Heatmap Reports

As the initial heatmap software program, our Heatmap Report promptly reveals you where individuals are clicking your website. Along with revealing you which facets of a web page attract one of the most rate of interest from individuals, heatmaps can likewise aid you identify and also evaluate remedies for usual conversion troubles.

Crazy Egg: Heatmap reports

For instance, if site visitors aren’t clicking your CTA, you can utilize heatmaps to contrast outcomes prior to and also after adjustments ready, duplicate, shade, and also much more. Heatmaps have a bunch of usages, as greater than 300,00 0 clients over 14 years can vouch for:

  • Seeing which filter, navigating, and also type components on eCommerce websites are obtaining one of the most utilize
  • Determining which components site visitors involve with one of the most. And also, whether those communications are deliberate clicks (such as clicking a CTA) or are they unpurposeful clicks (like clicking in dead area). Clicks in dead area, as an example, can highlight complication for site visitors or suggest that they’re looking for even more details.
  • Getting a basic review of what’s occurring on the web page– are the clicks extremely spread out or focused out?

Scrollmap Report

Scrollmap Reports reveal you exactly how much the typical individual scrolls down a web page– consisting of one of the most usual scroll deepness.

Crazy Egg: Scroll map report

Knowing that details can aid you determine the ideal size for a touchdown web page, make sure essential details isn’t also much down the web page (where no person sees it), and also discover the wonderful place for switches, kinds, opt-ins, and also various other CTAs.

Confetti Reports

Our Confetti Report is unbelievably effective and also something just Crazy Egg provides. It offers you an extra granular take a look at where individuals are clicking your internet site. It reveals private clicks fractional by useful aspects such as reference resource, location, running system, and also much more (consisting of any type of personalized UTM specifications you develop).

Without the Confetti Report, conventional heatmaps reveal just accumulations. They take every one of that beneficial information and also typical it with each other to reveal you an introduction of click actions– which indicates you lose out on important context.

Our Confetti record is everything about including context and also damaging that to see that is doing all that clicking. Each dot stands for a click, and also the shade represents exactly how those clicks damage down.

Crazy Egg: Confetti reports

For instance: In the screenshot over, we’re checking out exactly how all the clicks in the record break out by referrer. As you can see, the majority of the dots are red– indicating they originated from Quicksprout’s internet site.

By checking out the Confetti Report via the lens of each referring resource, you can figure out whether individuals that originated from an e-mail project act in a different way than those that got here through Google search engine result.

The Confetti Reports in Crazy Egg allow you to see the different behavior from the different sources of site visitors
In this screenshot, the Confetti Snapshot is filteringed system to reveal clicks from site visitors in India.

Here’s an additional instance: In the screenshot over, we filteringed system to see just the clicks from individuals found in India. We’ve learnt through several of our clients that they made use of the nation filter on their Confetti pictures to determine brand-new possible markets to target. Those brand-new markets produced 15-16% profits development after the very first year for among our clients.

In all, our Confetti Report provides 22 filters (revealed listed below) whereby you can watch click actions information. You can take a look at click actions for brand-new vs. returning site visitors or simplify by gadget.

Behavior data in Crazy Egg has 22 filters to choose from

Notably, personalized UTM projects are consisted of in those offered filters– so you can burst out click actions throughout every one of the UTM projects specified on your internet site. That indicates you can see, as an example, whether the messaging of a certain PPC project impacts where or exactly how commonly the resulting site visitors click the touchdown web page.

Website Overlay Reports

Overlay Reports inform you what particular variety of clicks and also portion of overall click actions happens on each aspect of your website– that’s in enhancement to the much more family member click regularity information received conventional heatmaps.

By clicking the (+) pens, you can see the specific variety of clicks a component got, plus what portion of overall click the web page that number stands for.

An example of the Overlay Reports

Overlay Reports can likewise inform you where individuals are clicking due to the fact that they anticipate a web link when there isn’t one.

For instance: In the screenshot listed below, there were 53 clicks “usual troubles marketing experts and also company owner.” 5 times as lots of people clicked that message as clicked the real web link on “obtaining greater conversion prices.”

An overview of user behavior: many people clicked where they would expect a link

That informs us that the site visitors this post draws in are much more thinking about usual troubles dealt with by marketing experts and also company owner than in raising their conversion prices. Recognizing that indicates you can much better maximize the post to fulfill site visitors demands and also to maintain them relocating via your internet site.

Similar to the Confetti Report, you can damage down every one of this details throughout 22 various filters, consisting of referring resource, brand-new vs. returning site visitors, gadget, and also much more.

List Report

Our List Report is made for the numbers-oriented group. We track every little thing on your web page, which consists of all clicks, whether non or noticeable noticeable components. The List Report reveals you the raw varieties of click each aspect of a web page.

Crazy Egg: List Report

List Reports are among the methods our Snapshots can aid tint several of the information you may discover in a device such as Google Analytics.

For instance, Google Analytics may reveal that a certain website has a high leave price. By running a List Report on that particular web page, you can find out why– you can see where those individuals are clicking to leave the web page and also readjust the web link offered, if required.

The list report gives you a chance to adjust the link if need be.

Another instance entails type desertion. While Google Analytics can inform you the number of individuals sent a type, our List Report can reveal you the number of individuals clicked to begin loading it out yet really did not send.

Other Unique Features

In enhancement to our Snapshot records, there are a couple of various other points that establish Crazy Egg apart. For one, we assume we’ve constructed a device that strikes the suitable equilibrium in between numbers and also visuals.

Our software program tracks every site visitor to your website, after that offers you the alternative to example your information as required. Hotjar instantly examples your information– based upon their anticipating modeling– prior to it’s also accumulated.

So, as an example: Let’s claim Hotjar anticipates you’ll obtain 20,00 0 check outs in a day and also you’ve picked their 10,00 0 day-to-day pageview strategy. Hotjar will certainly tape information from about 420 pageviews each hr (10,00 0 day-to-day pageviews, separated by 24 hrs a day). That indicates you need to have actually information based upon 10,00 0 check outs at the end of the day.

But, if your website traffic spikes at twelve noon and also you obtain 8,00 0 of those check outs in a hr, Hotjar will certainly still just document 420 of them– so you wind up obtaining just a small example of the site visitors because active hr taped. That’s much less than suitable given that, in this circumstance, you would certainly intend to concentrate the majority of your monitoring and also evaluation on that particular active hr, when the majority of your website traffic (and also most likely sales) take place.

The last distinction we’ll discuss concerns A/B screening your internet site. Our device is the just one of the 3 that provides integrated A/B screening– yet we likewise supply clients the adaptability to proceed dealing with their existing A/B screening software program (much more on this when we reach assimilations).

Hotjar Features

Hotjar likewise provides heatmaps, scrollmaps, and also live session recordings, to name a few attributes. There are 2 attributes of Hotjar’s that truly stand out: studies and also channel evaluation.

Both attributes are constructed right into the item, and also we value the simpleness and also visuals of their channel evaluation device. The conversion channel evaluation can be useful in picturing the channel and also figuring out where the a lot of individuals go down off if you aren’t certain where to start heatmap screening.

The study attribute assists include a qualitative degree to your internet site information. While Crazy Egg incorporates with SurveyMonkey to achieve this, there’s something to be claimed for obtaining both attributes in one plan.

FullStory Features

Since FullStory’s item is targeted a little in a different way, their device puts even more focus on sessions recordings over heatmaps or pictures of a website. Customer recordings make it simpler to proactively fix circumstances with a certain site visitor, and also they allow you to check a customer’s whole communication background with your internet site.

One fast note concerning making use of FullStory: Both Crazy Egg and also Hotjar are GDPR-compliant devices– we do not track private customers. FullStory, nonetheless, does track private customers, and also it’s the obligation of those making use of FullStory (that would certainly be you) to either notify internet site site visitors and also follow GDPR policies or to by hand change this monitoring off.

Crazy Egg vs. Hotjar vs. FullStory Supported Integrations

The capability to function effortlessly throughout the remainder of your advertising and marketing and also individual experience pile is just one of one of the most essential must-haves for a web site optimization device. At Crazy Egg, we obtain that. That’s why we’ve included greater than lots integrated assimilations, consisting of:

  • Google Tag Manager
  • HubSpot
  • Optimizely
  • Shopify
  • Squarespace

Plus, you can utilize our straightforward manuscript to include Crazy Egg to any type of application that approves third-party manuscripts.

Hotjar, on the various other hand, does not supply any type of integrated assimilations. That claimed, you have the adaptability to by hand include Hotjar’s manuscript to applications that approve it.

FullStory provides greater than a lots pre-built assimilations, tailored much more towards the assistance, UX, and also item monitoring group. They consist of:

  • Drift
  • Help Scout
  • Mixpanel
  • Salesforce
  • Slack

Similar to the various other 2 devices, you can likewise by hand incorporate various other devices with FullStory.

Crazy Egg vs. Hotjar vs. FullStory Pricing

The very important concern: How a lot do these devices price? With all the aspects that rates is based upon (from sessions to storage space to attributes), it can be difficult to contrast strategies straight. Therefore, we clarify each device’s fundamental rates version and also share the strategies they supply.

Crazy Egg Pricing

Crazy Egg pricing: Basic is $24/month, Standard is $49/month, Plus is $99/month, Pro is $249/month. You can reach out about custom pricing plans.

At Crazy Egg, our rates version is quite straightforward. As you rise, strategies are made to permit clients to track even more pageviews and also tape even more sessions. Therefore, we provide 4 key rates strategies, plus a 5th alternative to develop a customized strategy simply for you.

Here are our bundles:

  • Basic: $24 monthly
  • Standard: $49 monthly
  • Plus: $99 monthly
  • Pro: $249 monthly
  • Custom

We likewise supply a 30- day complimentary test that’s offered on all 4 of our rates rates.

Hotjar Pricing

Hotjar pricing is dependent on the number of pageviews you want to collect data for each day.

Hotjar has several of the most basic rates frameworks on our listing. That claimed, there are several strategies to pick from. They supply 3 kinds of strategies: Personal, Business, and also Agency. Within those, the major element that alters is the variety of pageviews you obtain each day.

Here are the bundles they supply within business team of strategies:

  • 20,00 0 pageviews/day: $89 monthly
  • 50,00 0 pageviews/day: $189 monthly
  • 120,00 0 pageviews/day: $289 monthly
  • 400,00 0 pageviews/day: $589 monthly
  • 800,00 0 pageviews/day: $989 monthly
  • 2,00 0,00 0 pageviews/day: Contact Hotjar

They likewise supply a Basic Free Forever strategy and also a 15- day test on the higher-tier strategies, also.

FullStory Pricing

FullStory has an Enterprise plan and a Business plan; reach out for pricing.

FullStory’s rates version is the most difficult to contrast side-by-side with Crazy Egg and also Hotjar. Their strategies vary based upon the attributes consisted of in each: Enterprise or Business Past that, valuing information isn’t honestly offered, so you’ll need to call FullStory for much more thorough rates details.

FullStory does supply a totally free strategy that obtains you approximately 1,00 0 pageviews each day, plus a 14- day complimentary test of their Business version.

What Customers Are Saying

At Crazy Egg, we have some truly satisfied clients, and also we’re certain Hotjar and also FullStory do, also. We assume those clients commonly inform the tale best, so we’ll allow them take it from below.

What Our Customers Are Saying About Crazy Egg

Crazy Egg reviews: "Changed the way we redesign websites"

” Crazy Egg has actually supplied us the missing out on item to our internet site analytics. Not just do we comprehend exactly how site visitors engage with our customers’ internet sites, yet we likewise can comprehend what requires to be transformed on the internet sites to develop a much better individual experience.”— G2 evaluation

Crazy Egg reviews: "Why Isn't All Software This Good?"

” If you require to find out which components of a website are obtaining clicks, and also procedure variations versus each other, Crazy Egg is the solution.”— Jay Baer, Convince and also Convert

Crazy Egg reviews: "Incredible insights in a very short amount of time spent in the product"

” We utilize Crazy Egg to boost our efficiency with our advertising campaign (mostly Google Ads), and also we utilize it to notify our group on different website renovations we can transform time to eliminate off torpidity.”— G2 evaluation

What Hotjar Customers Are Saying

Hotjar reviews: "Excellent Software for Understanding Website Visitor Interaction"

” The recordings are one of the most beneficial device on Hotjar … you have the ability to see exactly how individuals engage with your internet site. Especially, you can comply with in addition to their individual trip via video clip, seeing clicks and also activity.”— Kristen D. on G2

Hotjar reviews: "We like to make people happy... Hotjar shows us how well we are doing"

” We such as to make individuals satisfied on reed.co.uk and also Hotjar reveals us exactly how well we’re doing.” — Brett Orr, reed.co.uk

Hotjar reviews: "Hotjar Best Heatmap Tracking Software"

” I truly like that it’s really simple to utilize, also my customers discover exactly how to utilize Hotjar due to its simpleness. Customer recordings are really beneficial to report to customers that are uninformed of their UX layouts.”— Carlos I. on G2

What FullStory Customers Are Saying

FullStory reviews: "Pays for itself"

” Our capability to fix and also hound insects has actually boosted considerably given that carrying out FullStory.”— G2 evaluation

FullStory reviews: Mike Champion of HubSpot

” If I was a financier, I would certainly offer FullStory all my cash. Simply conserved me lots of time debugging a client problem.” — Mike Champion, HubSpot

FullStory reviews: "Support necessity"

” We utilize it for sustaining our clients each day. We can see what adjustments were made and also where the adjustments were made.” — Fred R. on G2

Wrapping Up

As we claimed from the start, we understand Crazy Egg isn’t the appropriate internet site optimization device for each business or individual available. The attributes, assimilations, rates, and also consumer evaluations over are why our team believe:

  • Hotjar is ideal for beginner-level marketing experts
  • FullStory is the most effective alternative for item, individual, and also assistance experience groups
  • Crazy Egg is the most effective alternative for sophisticated and also intermediate cros and also marketing experts.

We’re truly positive that even more knowledgeable marketing experts and also CROs will certainly love what we carry deal. Particularly:

  • Our thorough and also durable Snapshots
  • Full information collection and also tasting adaptability
  • Flexibility to utilize our integrated A/B screening or incorporate with your favored device.

If that seems like simply what you’ve been seeking, come offer us a shot. We provide a 30- day test, entirely complimentary, that services any one of our rates strategies.

Kiera Abbamonte.


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