Google Featured Snippets Update – Search Engine Journal

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Google SearchLiaison introduced using Twitter that Google had actually upgraded Featured Snippets. Clicking numerous included bits will certainly take a customer straight to the message that relates to the search inquiry.

This adjustment isn’t occurring to all included bits. It’s just occurring where Google has a high self-confidence of having the ability to guide customers directly to the material.

Here’s the tweet:

It was likewise introduced that there is no unique markup required, absolutely nothing to include, in order for Google to send out customers straight to the material.

Something that had not been introduced is that Google is highlighting the message.

Clicking an included bit that has the brand-new attribute results in a web page with the pertinent message highlighted.

Here’s a screenshot of an area of a web page that remained in a highlighted bit:

Google featured snippets leads to highlighted text

What’s intriguing is that Google transforms the URL as well as includes added criteria to it:

Google adds URL parameters to featured snippets that lead to relevant text when clicked.

The included URL criteria in the instance above are much longer. I bigger the URL to demonstrate how there are brand-new URL criteria that associate with highlighted message.



I do not understand if it’s feasible yet this may open a means to track individual sees to a website from included bits when the included bits make use of the brand-new URL criteria.

It shows up that this little code is what’s causing the highlighting result:

#: ~: message =-LRB- **********)

Here’s a close of the URL criterion

Screenshot close up of URL parameter

You can recreate the highlighting result by yourself website. The means to do it is to include the above URL criterion to your very own website, after that after the equivalent indicator (=-RRB-, include words from that website. Those words will certainly develop into highlighted message.

Here’s an instance of where I included the URL criteria as well as recreated the highlighted message:

URL parameters create highlighted text

If it’s without a doubt feasible to do that after that an author might have the ability to track Google recommendations a lot more properly.



This attribute was formerly special to Accelerated Mobile Pages (AMP). AMP is an HTML structure that presents material to mobile customers in a manner that downloads rapidly.

Now this attribute that routes customers directly to the pertinent material is readily available for HTML web pages, as well.

This adjustment will certainly benefit customers along with authors, creating satisfied campers throughout.


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