8 TikTok Marketing Examples to Inspire Your Brand in 2022

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According to HubSpot’s social networks group, the video-based social application TikTok has significant development and also involvement possibility for brand names.

The system, which permits individuals to make brief, looping video clips with music overlays and also unique results, is growing with greater than 1 billion individuals.

While Gen-Z utilizes the system to reveal their innovative side, some brand names on TikTok utilize the system to develop brand name recognition, involve more youthful target markets, and also expose a lighter side of themselves with amusing video clips and also difficulties that drive social networks fads throughout various other systems.

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In this blog post, we’ll talk about why you need to take advantage of TikTok advertising and marketing in 2022 and also just how smaller sized business can develop a scalable, enjoyable, and also innovative approach on the system. We’ll likewise cover 8 brand names that have actually gone viral on TikTok.

What is TikTok Marketing?

Although TikTok could seem like a center of weird blog posts, its appeal and also video-driven web content give a selection of special advertising and marketing possibilities.

Marketers can take advantage of TikTok in 3 primary locations:

1. Influencer Marketing

An excellent means to take advantage of TikTok is by involving with the influencer area. They can change tight brand name messages right into enjoyable and also innovative video clips due to the fact that influencers have a strong understanding of the system. This kind of advertising and marketing is especially efficient at opening your web content to a brand-new target market and also improving brand name recognition.

2. Initial Content

Although followers of TikTok enjoy initial web content, you do not require to invest hrs generating the following viral pattern. Frequently, the most effective doing TikToks are ones that reproduce or recreate an existing pattern. Beginning by checking out the application, its fads, and also where your brand name can sign up with the enjoyable.

3. Paid Ads

TikTok advertisements are a fairly brand-new enhancement to the system. Powered by their very own advertising and marketing system, TikTok For Business, brand names can run in-feed advertisements or produce video clip results and also top quality hashtags.

Although most of the initial brand names to sign up with TikTok were big, widely known business, it can still be valuable for small companies to check out why brand names of all dimensions are signing up with the system.

Why Brands Should Leverage TikTok Marketing in 2022

TikTok has actually seen a development eruption over the previous couple of years. The application has more than 1 billion individuals and also surpassed Facebook as one of the most downloaded and install application of 2020.

With its outstanding development, there’s a huge target market all set to be charmed by fast-thinking and also ingenious brand names.

When it comes to accomplishing viral condition on the application,

TikTok’s having fun area is likewise rather degree. Unlike various other social systems like Instagram and also Facebook, also accounts with a handful of fans can stimulate numerous sights on an excellent video clip.

Since TikTok is wacky naturally, brand names require to be innovative to really obtain their target market’s interest. A straightforward advertisement or funded influencer recommendation could not suffice on this hectic application.

Let’s check out 8 brand names that toenail TikTok advertising and marketing with innovative web content that attracts interest.

1. NBA

Unlike its Instagram network, which concentrates totally on basketball video games and also highlights, the NBA’s TikTok blog posts reveal a lighter side of the company. They’ll commonly upload video clips of gamers functioning out to songs, dance on the court, or answering follower inquiries.

In this video clip, Steph Curry of the Golden State Warriors breasts an action from the sidelines after his colleague ratings:

And look into this amusing mosaic of Chris Bosh photo-bombing his colleagues (consisting of LeBron James) throughout his occupation:

While you could anticipate the NBA to concentrate extra seriously on video games and also statistics, it utilizes the application to brighten up the branding and also make its professional athletes look even more relatable. While the video clips still advertise basketball, they likewise fit with various other amusing blog posts on TikTok feeds.

In various other company setups, making your brand name really feel extra individual can have the exact same impact. If your dining establishment’s TikTok account blog posts amusing video clips of stewards dance, visitors could assume the dining establishment has delighted and also positive team. Since they can imagine themselves having an enjoyable eating experience, this could make them desire to consume there.

2. Fenty Beauty

One of one of the most preferred sorts of web content on TikTok is tutorials. Some brand names provide themselves to this greater than others, however an excellent instance is Fenty Beauty, which utilizes TikTok to reveal make-up tutorials, wear-tests, and also item launches.

Tutorial-based video clips can fit a selection of brand names. A clothes shop can reveal just how to design particular items of garments. An equipment shop can demonstrate how to develop, bring back, or paint something utilizing its devices. Also a health club can use a presentation on just how to utilize various tools.

Start by conceptualizing right somebody can utilize your solutions or items. It might make for an excellent TikTok video clip tutorial if you can damage a job right into actions that last no even more than 60 secs.

3. Dunkin’

Dunkin’ was just one of the initial brand names to utilize influencer advertising and marketing on the system by partnering with TikTok megastar Charli D’Amelio.

Together, they released brand-new food selection things at Dunkin and also worked together on numerous video clips.

After publishing web content regarding the collaboration, Dunkin saw a 57% spike in application downloads and also a 20% sales increase for all cool mixture coffees.

Since it faucets right into referral advertising and marketing and also social evidence,

Influencer advertising and marketing is effective. If you think you require to companion with a popular TikToker for it to function, assume once again.

When it pertains to influencer advertising and marketing, importance is more crucial than reach. Instead of partnering with an influencer based only on vanity metrics (such as fan matter), seek micro-influencers that have a particular niche target market that straightens with your very own. Study reveals that influencers with much less than 1,000 fans get even more involvement than their even more preferred equivalents.

4. Milk Bar

TikTok video clips love songs, and also Milk Bar understands this also well. The pastry shop chain does an outstanding task at taking advantage of preferred TikTok memes, styles, and also sound.

Here’s Milk Bar placing a spin on the “Have you ever before remained in love?” video clip pattern:

Check out one more amusing video clip that utilizes the preferred “Oh Lord” sound clip:

TikTok makes it simple to include songs to video, which can arise from having actually decriminalized plans with significant songs business. Perhaps this is why it’s almost difficult to scroll with TikTok without seeing individuals lip-syncing or dancing to songs.

Viewers like to see brand names participating on existing fads or placing a distinct spin on an existing one. It comes to be less complicated to sign up with trending memes, subjects, and also difficulties when brand names take the time to comprehend TikTok and also maintain a finger on the pulse of the system. As well as if you’re uncertain where to begin, look into TikTok’s Discovery Page for motivation.

5. Chipotle

Since signing up with TikTok in 2018, Chipotle has actually established the requirement for just how brand names can expand their brand name visibility while involving the TikTok area in an enjoyable and also genuine means.

Chipotle choose a much more laid-back ambiance, commonly publishing dancing difficulties and also fan-made web content, such as video clips of individuals sharing their preferred Chipotle hacks and also dishes. Right here’s an instance of a Chipotle “food selection hack” for hot queso, which has more than 300,000 suches as:

Chipotle likewise showcases behind the curtain video footage from genuine staff participants in genuine Chipotle cooking areas. Take a look at this “vlog design” video clip of a previous Chipotle worker reviewing her task and also interviewing her colleagues:

If you require an innovative means to spread out brand name recognition promptly, taking a note from Chipotle and also sharing personalized behind the curtain video footage could be an excellent experiment. Lean right into your brand name supporters that might be prepared to share their experiences on social media.

6. Gymshark

Gymshark is among the leading health and fitness brand names on TikTok, getting to 2 million fans in just 6 months. Gymshark satisfies health and fitness enthusiasts by publishing exercise difficulties, motivational wellness trips, and also relatable health and fitness wit that makes the fitness center really feel much less daunting.

Here’s one of those relatable health and fitness video clips:

One of the brand name’s most remarkable TikTok projects was the 66 Days: Change Your Life difficulty, which highlights the reality that it takes 66 days to develop a routine. TikTokers sent video clips of their very own exercise trip in hopes of winning a Gymshark subscription.

The project was a frustrating success, with the hashtag #gymshark66 getting 193 million sights.

Challenges are among the largest fads on TikTok, and also ingenious brand names are utilizing them to fast-track their development and also get in touch with numerous individuals on the application. Take into consideration developing your very own difficulty or placing a distinct spin on a currently existing one.

7. The Washington Post

The Washington Post was just one of TikTok’s earliest brand name adopters. Those that have not seen their video clips could be expecting significant or investigatory web content. Remarkably, the paper really utilizes its account to upload funny acts regarding the current splitting information.

These video clips suit flawlessly with the system due to the fact that they’re amusing, prompt, and also welcome several of TikTok’s weirdest unique results. Take a look at this spoof regarding Delta Airlines’ public relations division having a hard time to compose a news release regarding the COVID-19 delta variation:

The Washington Post shows just how brand names can be successful on TikTok by chatting straight to its certain target market– young visitors that intend to laugh.

Because The Post has a lengthy background of groundbreaking, prize-winning, and also intellectual journalism, this funny technique could likewise bring in young viewers that intend to adhere to the information however utilized to fret that web content from a paper would certainly be also sophisticated or inaccessible for them.

If your brand name remains in posting, academic community, or comparable sectors, examining out a video clip approach that displays your lighter side can be an intriguing experiment. It could make your web content and also brand name really feel much less daunting and also aid you obtain interest from more recent target markets.

8. San Diego Zoo

Everyone enjoys an adorable pet video clip. The San Diego Zoo’s TikTok account happily makes the most of this widely known reality.

The zoo’s approach is straightforward: Post video clips of adorable pets with enjoyable songs. As well as with over 2 million followers, it appears to be functioning. Exactly how could anybody not intend to follow them after seeing this video clip of a lovable red panda?

If that cuteness had not been sufficient, the zoo has actually likewise dueted with various other animal-friendly accounts, like the Monterey Aquarium:

Not just is this attracting penguin enthusiasts, however it’s likewise an excellent instance of just how 2 comparable brand names can cross-promote utilizing TikTok functions. This video clip could be seen by followers of the fish tank and also the zoo due to the fact that of the zoo’s labeling approach. In this manner, zoo fans could obtain even more passion in the fish tank and also the other way around.

TikTok Marketing Tips

While it could be testing to obtain your web content to go viral like the larger brand names, TikTok can be an excellent device for entering sync with more youthful target markets.

If you assume TikTok could be component of your advertising and marketing approach quickly or in the future, currently would certainly be a fun time to be successful of your rivals by checking out and also downloading and install the application what possible target markets or comparable brand names are doing there.

If you’re getting ready to take place a TikTok approach, below are a couple of pointers and also takeaways that we’ve gotten from checking out the brand names that have actually currently succeeded on the application.

  • Show a various side of your firm. The application is a center for creative thinking and also wit. Welcoming a much more individual tone or a behind the curtain technique can make your firm show up even more credible or relatable to possible clients.
  • Don’t hesitate to experiment. Unlike systems like Facebook and also LinkedIn, there aren’t as lots of standards, finest methods, or regulations regarding what jobs and also what does not. Attempt it and also see if it obtains any type of sort, remarks, or shares if you assume something could be amusing or fascinating.
  • Engage with your target market. In between difficulties, duets, suches as, remarks, and also shares, there are a lot of means to involve with various other TikTok individuals– also if you do not understand them. Attempt to find up with video clips, difficulties, or duets that intend to connect with others. Just like various other systems, the extra you involve with individuals, the extra your follower base can expand.
  • Don’t avoid marketing your items, however ensure you do it in an innovative means. Attempt your hand at tutorials, demos, and also how-to web content that display the most effective components of your solutions or items.
  • Tap right into the power of word-of-mouth advertising and marketing with influencers. Bear in mind that importance is extra essential than reach, so companion with particular niche micro-influencers that share a comparable target market.

It’s obtaining challenging for marketing professionals to neglect the appeal and also impact of TikTok. Signing up with the system provides a chance to get to more youthful target markets and also boost brand name recognition in an extremely spirited atmosphere. Prospering on TikTok depends on developing amazing web content– so prepare to place your innovative hat on and also experiment with brand-new styles.

Editor’s note: This blog post was initially released in September 2019 and also has actually been upgraded for comprehensiveness.

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pbump@hubspot.com (Pamela Bump).


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