Apple may be making a special video for Apple Vision Pro owners.
At any big Apple retail launch, Apple’s cameras are usually rolling. This typically results in a short montage video, such as this one recently shared by Tim Cook. However, during yesterday’s iPhone 17 and iPhone Air launch, something extra was spotted at Apple The Grove in Los Angeles:
The camera shown is Blackmagic’s URSA Cine Immersive camera, which is Apple’s preferred camera for creating Immersive Video content for Apple Vision Pro.
Apple has a history of creating highlight reels in Immersive Video, such as their Super Bowl LVIII video. Perhaps we will soon see a similar video for the launch of iPhone 17, iPhone 17 Pro, and iPhone Air!
Wrap up
As a reminder, Apple is expected to release an updated Apple Vision Pro as soon as next month, with either an M4 or M5 chip. This update is also expected to introduce a new head strap that will hopefully make the device easier and more comfortable to wear.
My favorite Apple accessories:
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