October 22, 2025
UPDATE
New iPad Pro, 14‑inch MacBook Pro, and Apple Vision Pro, all powered by M5, are now available
Apple customers can now discover and buy the new 11-inch and 13-inch iPad Pro, 14-inch MacBook Pro, and Apple Vision Pro — all featuring the incredibly powerful M5 chip — at Apple Store locations, on apple.com, and in the Apple Store app.1
iPad Pro with M5 unlocks the most advanced iPad experience ever, packing an incredible amount of power into an ultraportable design. And with iPadOS 26, it brings unprecedented capabilities for users looking to do even more on iPad. The new 14-inch MacBook Pro, powered by the M5 chip, delivers a big leap in overall performance and a huge boost to AI workloads, provides faster storage, offers up to 24 hours of battery life, and comes to life with the beautifully designed macOS Tahoe.2 With M5, Apple Vision Pro delivers a leap forward in performance, improved display rendering, and extended battery life, in addition to a comfortable new Dual Knit Band.
Customers can take advantage of customization and configure-to-order options, as well as shop accessories and AppleCare for their new device. Apple also offers convenient home delivery options or pickup at a local Apple Store.
Ways to Shop at Apple
Apple’s retail services make it easier than ever for customers to discover and shop for Apple products. In stores and online, Apple Specialists are ready to help customers explore the latest lineup.
- Shop with a Specialist: Personalized shopping support via chat and phone helps customers to find the best product that suits their needs. And through Shop with a Specialist over Video, customers can shop with an Apple Store team member via a secure, one-way video call to browse the latest Apple products on apple.com. After receiving their order, customers can also connect with an Apple team member online to get help with Personal Setup, get tailored guidance for their small- and medium-sized businesses, and learn how to use key features.
- Trade In: With Apple Trade In, customers can trade in their current device and get credit toward a new Mac or iPad.3 Customers can visit apple.com/shop/trade-in to see what their device is worth. If their device is not eligible for credit, Apple will recycle it for free, diverting electronic waste from landfills and saving precious materials.
- Configure to order: Apple offers configure-to-order options for Mac customers, allowing them to select and customize the device to their specific requirements, including chip, memory, and storage, on apple.com and in the Apple Store app.
- Apple Vision Pro demos: At all Apple Store locations where Apple Vision Pro is available, customers can experience the comfortable Dual Knit Band and the magic of spatial computing by seeing their own photos at incredible scale, browsing the web with just their eyes and hands, watching extended previews of new films in Apple Immersive, and much more. For home delivery, customers can easily find their fit using the Apple Store app for iPhone.
- Apple Card perks: When customers pay with Apple Card, they’ll get 3 percent Daily Cash back on their purchase, all up front. And when they choose Apple Card Monthly Installments at checkout, they’ll pay monthly with 0 percent APR.
- Today at Apple: Go further with free, daily in-store sessions through Today at Apple. Led by Apple Creatives, these sessions help customers get set up with their devices or learn new skills, whether they’re getting started with Mac or learning how to draw with Apple Pencil on iPad. Participants can register for a Today at Apple session at apple.com/today or drop in to a session in their local Apple Store.
Shop the Latest
iPad Pro with M5 unlocks the most advanced iPad experience ever, packing an incredible amount of power into its stunning thin and light design. Featuring a next-generation GPU with a Neural Accelerator in each core, the new iPad Pro delivers up to 3.5x the AI performance than the previous generation,4 and is up to 5.6x faster compared to iPad Pro with M1.5 The new iPad Pro has a faster CPU, an enhanced Neural Engine, and higher unified memory bandwidth, and includes the C1X modem and N1 — the new Apple-designed wireless networking chip — for the first time. iPad Pro comes in 11-inch and 13-inch sizes, and features the breathtaking Ultra Retina XDR display with state-of-the-art tandem OLED technology, brought to life with iPadOS 26. And advanced accessories like Magic Keyboard and Apple Pencil Pro bring even more versatility to iPad.
The new 14-inch MacBook Pro with M5 is faster, more capable, and delivers a huge leap in AI performance. Featuring a next-generation GPU with a Neural Accelerator in each core, the new MacBook Pro delivers up to 3.5x faster AI performance than the previous generation, and is up to 6x faster compared to the 13-inch MacBook Pro with M1.2 Graphics performance is also up to 1.6x faster when compared to the prior generation, and is up to 2.7x faster than the 13-inch MacBook Pro with M1.6 Additionally, M5 includes a faster CPU, an enhanced Neural Engine, and higher unified memory bandwidth, accelerating everything from launching apps to running LLMs on device. With the latest storage technology, the new 14-inch MacBook Pro with M5 brings up to 2x faster SSD performance than the previous generation for tasks like importing RAW image files or exporting large videos.6 Renowned features — including a gorgeous Liquid Retina XDR display with a nano-texture option, a 12MP Center Stage camera, a six-speaker sound system, a wide array of ports, Apple Intelligence capabilities, and the unrivaled power of macOS Tahoe — complete the MacBook Pro experience.
Apple Vision Pro with M5 delivers a leap forward in performance, improved display rendering, faster AI-powered workflows, and extended battery life. Vision Pro now comes with the soft, cushioned Dual Knit Band to help users achieve an even more comfortable fit, and visionOS 26 unlocks even more innovative spatial experiences. Plus, there are more than a million apps and thousands of games on the App Store, hundreds of 3D movies on the Apple TV app, and all-new films and series in Apple Immersive. The Dual Knit Band can also be purchased separately.
- Customers can shop the new iPad Pro and 14-inch MacBook Pro with M5 starting today on apple.com/store in the Apple Store app, at Apple Store locations, and Apple Authorized Resellers.
- Testing was conducted by Apple in September 2025. See apple.com/macbook-pro for more information. Battery life varies by use and configuration. See apple.com/batteries for more information.
- Apple Vision Pro is not eligible for trade-in. Customers can trade in an eligible product and apply the trade-in value toward the purchase of a qualifying new device or added to an Apple Gift Card.
- Results are compared to iPad Pro 13-inch (M4) units with 10-core CPU and 16GB of unified memory.
- Results are compared to iPad Pro 12.9-inch (5th generation) units with 8-core CPU and 16GB of unified memory.
- Results are compared to 14-inch MacBook Pro with Apple M4, 10-core CPU, 10-core GPU, 32GB of unified memory, and 2TB SSD.
Press Contacts
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Apple
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