November 14, 2024
UPDATE
Apple debuts The Weeknd: Open Hearts, the first-of-its-kind immersive music experience for Apple Vision Pro
Today, Apple released The Weeknd: Open Hearts, a breathtaking immersive music experience from the seven-time diamond-certified artist, available exclusively on Apple Vision Pro for a limited time. Open Hearts is captured in Apple Immersive Video, a remarkable 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to place viewers in the center of the action. Viewers journey alongside the artist on an electrifying sonic voyage as he weaves his way through a surreal, haunting cityscape. Fans are invited to see the immersive experience in its entirety — and enjoy the magic of spatial computing — by booking an Apple Vision Pro demo at their local Apple Store beginning tomorrow, November 15.1 Users can experience Open Hearts for free now with the Apple TV app on Apple Vision Pro.
“Apple Immersive Video brings The Weeknd’s creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro,” said Tor Myhren, Apple’s vice president of Marketing Communications. “With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they’re right in the middle of the action. This is an exciting leap forward in how music and technology come together to deliver memorable experiences for fans, and we’re proud to collaborate with The Weeknd to make it happen.”
Open Hearts was directed by Anton Tammi and heavily inspired by Los Angeles’s iconic downtown skyline. Tammi also directed the official music video for Hurry Up Tomorrow’s lead single, “Dancing In the Flames,” which was shot entirely on iPhone 16 Pro Max by Erik Henriksson and edited on Mac.
Apple Immersive Video revolutionizes the way fans enjoy music performances, and The Weeknd: Open Hearts is the latest installment in the growing catalog available on Apple Vision Pro for free. Concert for One, the next Apple Immersive music experience launching globally on Friday, November 22, invites fans to enjoy intimate performances from the world’s biggest artists. Through a set recorded at Air Studios in London alongside her 20-piece band, six-time BRIT Award-winning singer-songwriter RAYE offers her blend of R&B, jazz, and pop to viewers from the best seat in the house. The set will also be available in the form of a new EP, available in Spatial Audio exclusively on Apple Music.
Last month, Apple debuted Submerged, the critically acclaimed immersive short film written and directed by Academy Award-winning filmmaker Edward Berger. New episodes of Adventure and Wild Life will premiere in December, followed by new episodes of Boundless, Elevated, and Red Bull: Big-Wave Surfing in 2025.
Availability
- Apple Vision Pro is available at all Apple Store locations and the Apple Store online in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S., and will be available in South Korea and the United Arab Emirates beginning Friday, November 15.
- New Apple Immersive Video episodes and films debut in U.S. English with subtitles in additional languages. Title availability varies by country or region.
- Users in China mainland can access select Apple Immersive Video titles from the Migu Video and Tencent Video apps, which are available to download for free on the App Store for Apple Vision Pro.
- Users in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, South Korea, the UAE, the U.K., and the U.S. can enjoy a free demo of Apple Vision Pro at their local Apple Store, and watch the full immersive music video, The Weeknd: Open Hearts, beginning Friday, November 15.
Press Contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline
