m3ter launches m3sh Workflows to remove barriers to usage-based pricing


M3ter is attempting to make it easier for development teams to adopt usage-based pricing with the launch of m3sh Workflows, a new capability for automating processes between CRM and ERP systems.

M3ter acts as an invisible infrastructure layer that provides usage data processing, complex rating, and automation of data flows between monetization systems, and m3sh Workflows gives additional control over how business processes are automated.

It offers low- and no-code workflow automation capabilities, including visual workflow design with full API support.

According to the company, m3sh Workflows supports advanced use cases such as loading and consolidating pricing and account data from multiple different CRMs, or automatically triggering the renewal of orders when conditions are met, like depleting a usage balance.

“m3sh Workflows is key to our vision or automation, putting power in the hands of customers to build and manage automated workflows that connect their quote-to-cash systems,” said Griffin Parry, CEO and co-founder of m3ter. “With half of all B2B SaaS companies adopting usage-based pricing in some form, these companies need a fit-for-purpose solution like m3ter to avoid intense operational problems. m3sh Workflows is the latest enhancement to our solution to enable software companies to deliver the hybrid and usage-based pricing options they need to improve, pricing agility, faster product launches, and increased revenue.”

M3sh Workflows is available now, and read access is included as part of m3ter’s core package and write access is available for an incremental fee.

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