We put together the ultimate guide to the best Black Friday 2025 deals on Apple gear — and all the accessories you could want. We’ll be updating this post throughout the week as deals come and go.
There’s no better week to get your shopping taken care of. If you have an Apple enthusiast in your life, pick them up a great accessory for their gear.
Find our absolute top five picks, and our other favorite deals sorted by product category, below.
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Best Apple deals for Black Friday 2025
Black Friday, one of the biggest shopping weekends of the year, has naturally expanded beyond Friday. Many of the best deals are up now and will run all week. But of course, they come and go — prices change and inventory runs out.
Thanks to online shopping, you don’t need to wait in a long line for an electronics store to open on a cold November night to get great savings (or watch an unsightly Black Friday brawl). You can find huge discounts on all kinds of gadgets right here, right now.
Check out our top five favorite deals right now:
M4 MacBook Air for just $749
Take a whopping $250 off Apple’s latest MacBook Air with the super-powerful M4 chip.
It’s the do-it-all laptop that’s super lightweight and portable. The M4 is a powerhouse; it’s more than enough to juggle dozens upon dozens of browser tabs and notes. You can even use it for video editing, coding, graphic design, music production and so, so much more.
It’s Apple’s best-selling laptop for a reason. You can get it at its steepest discount yet — while supplies last!
So portable, so powerful
M4 MacBook Air (13-inch, 2025)
Powered by Apple’s M4 chip, this 13-inch laptop delivers excellent performance and extreme efficiency in the same gorgeous design as last year’s model. It packs two Thunderbolt 4 ports and a MagSafe connector for fast charging, with Wi-Fi 6E connectivity. It comes in four colors, including an interesting new sky blue.
- Outstanding Apple design
- 18-hour battery life
- Supports Apple Intelligence
AirPods 4 with Active Noise Cancellation for just $99.99 is a best Black Friday deal for sure
AirPods 4 with Active Noise Cancellation bring the most powerful feature from AirPods Pro down to a more affordable price — and this deal is killer.
Act fast, as with a 44% discount, these are most likely to sell out.
Best if you don’t like silicone eartips
AirPods 4 with active noise cancellation
4.0
Apple’s entry-level earbuds add noise cancellation to the mix. They don’t use silicone tips, so some noise seeps in, but features like Adaptive Audio, Transparency Mode and Personalized Spatial Audio make them a winner.
- Excellent sound quality
- Apple’s H2 chip enables advanced features
- USB-C wireless charging case
- Noise cancellation isn’t as good as AirPods Pro 3
Ugreen 3-in-1 MagSafe charger for just $89.99 (great for travel or home use)
Three-in-one MagSafe chargers are an absolute must-have for everyone with the holy trinity of an iPhone, Apple Watch and AirPods. Top up all three devices every night with one simple device on your nightstand. This one from Ugreen (one of our favorite accessory brands) folds up to a compact size, ideal for stowing in a bag or blending in by your bedside. (Read our four-star review: Ugreen MagFlow Qi2.2 charger tops up iPhone, AirPods and Apple Watch fast.)
These premium chargers can get pricey — but this one can be yours for nearly 36% off.
Pocket-size
Ugreen MagFlow 25W 3-in-1 Wireless Charger
This foldable, magnetic Qi2 travel charger suits all MagSafe iPhones, plus AirPods and Apple Watch. Charges iPhone at 25 watts.
- Charges iPhone fast at 25W
- Powers up three devices
- Folds down for extreme portability
- Might be too bulky for your pants pocket
Apple Watch SE 3 for just $199.99
The third-generation Apple Watch SE is a fantastic smartwatch with all the essentials. And with Black Friday week deals cutting 20% off the price, it’s a real steal.
As Apple’s entry-level smartwatch, it doesn’t pack all the advanced features of Apple Watch Series 11 or Apple Watch Ultra. However, it delivers the essentials: an always-on display, Apple’s latest S10 chip, temperature sensing, sleep tracking, sleep apnea detection and so, so much more.
It also supports the latest gestures, like wrist flick to dismiss notifications and double-tap to control your watch hands-free. And its strengthened glass is 4 times as scratch-resistant as the previous model. (Read our review: Apple Watch SE 3 is all the smartwatch you need.)
Amazing value!
Apple Watch SE 3 (Wi-Fi, 40mm)
5.0
Apple Watch SE 3 offers health, fitness, connectivity, and safety features running on the powerful S10 chip. The smartwatch boasts an Always-On display, the double tap and wrist flick gestures, on-device Siri and fast charging.
- Packed with pro-level features
- Most affordable Apple Watch
- Lacks blood oxygen sensor, ECG sensor
AirTags 4-pack for just $64.98
AirTags are the essential item tracker for Apple fans, built right into the Find My app. They’re barely bigger than the standard coin battery inside (which is easily replaceable), so chucking one in your bag, purse, jacket or luggage is easy-peasy.
The AirTags four-pack is everything you need to start keeping better track of your most left-behind items.
Check out Black Friday 2025 deals on Apple products by category
iPhone deals: Don’t miss out on these hidden offers.
iPhone accessories deals: Big bargains on MagSafe accessories, chargers, cases and more.
MacBook deals: If you’re in the market for a new laptop — or a new dock and charger — check these out.
iPad deals: Steep discounts on all models, plus all the accessories you’ll want to load up on.
AirPods deals: These are the hot-ticket item this year, so pick them up before they sell out.
Apple Watch deals: Save on the latest models, or save even more with last year’s models (which are disappearing fast BTW).
D. Griffin Jones is a writer, podcaster and video producer for Cult of Mac. Griffin has been a passionate computer enthusiast since 2002, when he got his first PC — but since getting a Mac in 2008, he hasn’t turned back. His skills in graphic and web design, along with video and podcast editing, are self-taught over 20+ years. Griffin has a bachelor’s degree in computer science and has written several (unpublished) apps for Mac and iOS. His collection of old computers is made up of 40+ desktops, laptops, PDAs and devices, dating back to the early ’80s. He brings all of these creative and technical skills, along with a deep knowledge of Apple history, into his work for Cult of Mac.
