Electric Sheep wins 2024 RBR50 Startup of the Year


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field workers stands on lawn surrounded by a fleet of autonomous electric sheep mowers.

Electric Sheep is vertically integrating its field operations team with autonomous mowers. | Credit: Electric Sheep

This year, the annual RBR50 Robotics Innovation Awards added new categories: Application of the Year, Startup of the Year, and Robot of the Year. We received numerous submissions for some incredible startups innovating in some interesting markets. The Robot Report‘s team chose autonomous landscaping company Electric Sheep Robotics as the inaugural RBR50 Startup of the Year.

The San Francisco-based company has a novel business plan that is immediately bringing in revenue while it takes its time to evolve the underlying technology. This is different from many robotics businesses, which simply sell or lease systems to integrators and end users.

Founded in 2019, Electric Sheep has grown to over 100 employees, and it has raised more than $25 million in funding to date, according to Crunchbase.

Acquisitions add data for autonomy AI

Electric Sheep develops autonomous robots for outdoor maintenance. Its flagship robot is an autonomous mower backed by the company’s ES1 foundation model. Based on recent advances in generative AI, ES1 is a learned-world model that enables reasoning and planning for the Verdie robot.

In addition, Electric Sheep acquired four landscaping companies last year and said that this is a key part of its long-term plan. This strategy isn’t just about revenue. The businesses it acquires can also use ES1 and provide crucial data to make the model more effective.

This information can help improve Electric Sheep’s operations, enabling its robots to start working as soon as they arrive at a job site.  

Since taking this two-pronged approach, the company reported that its sales have grown eightfold. Electric Sheep has set itself apart from other startups by making sure it always has money coming in and by finding a unique way to get important data about its business.

Meet Electric Sheep at the Robotics Summit & Expo 

Attendees at the 2024 Robotics Summit and Expo will have an opportunity to meet members of Electric Sheep’s executive team. Co-founder and CEO Nag Murty will present a session titled “Startup Survival Guide to Lean Times” on Thursday, May 2.

You can also learn more about Murty’s entrepreneurial philosophy and Chief Technology Officer Michael Laskey’s design principles on a recent episode of The Robot Report Podcast.

rbr50 banner logo.This year’s RBR50 award winners will be celebrated at the Robotics Summit & Expo, which will be on May 1 and 2 at the Boston Convention and Exhibition Center. Electric Sheep will be part of the RBR50 showcase on the expo floor.

In addition, tickets are available for the first RBR50 Robotics Innovation Awards Gala, which will be at the end of Day 1 of the event. The Robotics Summit & Expo will be the biggest yet, with keynotes and sessions from leading companies, more than 200 exhibitors, up to 5,000 attendees, a Women in Robotics Breakfast, and a Robotics Engineering Career Fair.

Co-located events include DeviceTalks Boston, which focuses on medical devices, and the inaugural Digital Transformation Forum. which will focus on manufacturing. Registration is now open for the Robotics Summit.


SITE AD for the 2024 Robotics Summit registration.Learn from Agility Robotics, Amazon, Disney, Teradyne and many more.


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