Everything You Need to Know About Synthesia AI


The world of video content creation is experiencing a transformative shift driven by the power of artificial intelligence (AI). Synthesia AI stands at the forefront of this revolution, empowering individuals and businesses to produce professional-grade videos without expensive equipment or technical expertise.

This in-depth review and analysis delve into the heart of Synthesia AI, uncovering its functionalities, applications, and potential to redefine video production as we know it.

What is Synthesia AI?

Everything You Need to Know About Synthesia AI

Synthesia AI is a cloud-based AI platform that allows users to generate realistic, human-like narrated videos using text, images, and even their voice. Powered by advanced machine learning algorithms, it seamlessly blends pre-recorded video snippets with AI-generated speech and lip-syncing, producing engaging and professional-looking videos in minutes.

The magic behind Synthesia AI lies in its unique combination of technologies and features:

  • Text-to-speech (TTS) converts your script into natural-sounding voiceovers in over 60 languages and various accents, delivering a personalized touch to your videos.
  • Lip-Syncing: AI algorithms synchronize the on-screen avatar’s lip movements perfectly with the generated speech, creating an uncanny realistic effect.
  • Personalized Video Creation: Synthesia AI offers a customized touch to video content by allowing users to tailor avatars, scenes, and messaging according to their preferences.
  • Multilingual Support: Synthesia AI breaks language barriers with robust multilingual support, enabling users to create videos effortlessly in various languages. 
  • Avatar Customization: Choose from a diverse library of high-quality avatars or upload your own, ensuring your videos reflect your brand or personal style.
  • Video Editing Tools: Enhance your videos with music, text overlays, and transitions, further refining your message and boosting engagement.

Also Read: 11 AI Video Generators to Use in 2024: Transforming Text to Video

How to Use Synthesia AI?

Here’s how to use Synthesia AI for video generation:

1. Choose Your Plan

Synthesia offers free and paid plans. The free plan allows you to create short videos using a limited number of features and avatars. Paid plans unlock more features like custom avatars, longer videos, commercial use, and faster rendering.

2. Start Creating

How to Use Synthesia AI?

Go to Synthesia’s website and click on “Create a New Video,” “Free AI video generator,” or “Import PowerPoint.”

3. Select a Template (optional)

Synthesia offers various video templates for marketing and education, such as explainers. You can choose one or start from scratch.

4. Write Your Script

Type or paste your video script. You can also use Synthesia’s AI script generator to get ideas.

5. Choose an Avatar and Voice

Steps on How to Use Synthesia AI?

You can select an AI avatar from Synthesia’s library or upload your photo to create a custom avatar. Choose a voice that matches your avatar and video tone.

6. Edit the Video (optional)

Enhance your Video by adding images, videos, shapes, transitions, music, and more.

7. Generate the Video

Click “Generate Video” and wait for Synthesia to render your Video. Depending on the video’s length and complexity, this can take a few minutes.

Additional Tips for Generating Video

  1. Provide context: Briefly describe your video topic and audience to help Synthesia generate relevant visuals and script suggestions.
  2. Refine your script: Ensure your script is clear, concise, and engaging. Use different sentence structures and avoid technical jargon.
  3. Experiment with different avatars and voices: Find the combination that best suits your Video’s message and tone.
  4. Proofread and edit: Review your generated Video and correct it before exporting it.

Use Cases of Synthesia AI

Marketing and Advertising

Synthesia AI finds a natural fit in marketing and advertising, enabling businesses to create compelling promotional content efficiently. The ability to tailor messages and visuals enhances the effectiveness of marketing campaigns.

Education and E-Learning

In education, Synthesia AI facilitates the creation of engaging instructional videos. Educators can convey complex concepts in a visually appealing manner, enhancing the learning experience for students.

Corporate Training

Businesses can use Synthesia AI to develop training modules and onboarding materials. The platform’s efficiency and customization options contribute to more effective corporate training initiatives.

Content Creation and Storytelling

For content creators and storytellers, Synthesia AI provides a powerful tool to bring ideas to life visually. The platform’s versatility allows for the creation of diverse content, from informative videos to entertaining narratives.

Pros and Cons of Synthesia AI

Pros of Using Synthesia AI

  • User-Friendly Interface: Intuitive and easy to navigate, providing a seamless content creation experience.
  • Realistic AI Avatar Movements: Delivers lifelike avatar gestures, movements, and synchronization for engaging and professional videos.
  • Extensive Customization Options: A wide array of options for tailoring gestures, animations, pauses, and dictions, catering to diverse content needs.
  • AI-Generated Videos: Utilizes AI to generate entire videos automatically, eliminating the need for manual recording.
  • Text-to-Speech Functionality: Offers text-to-speech functionality, streamlining the video creation process.
  • Diverse AI Avatars: Boasts a selection of 150+ diverse AI avatars, providing ample choices for personalization.
  • Cost-effective AI Technology enables faster and more resource-efficient video production, significantly saving time and cost.
  • Flexible Pricing Plans: Offers adaptable pricing plans for individuals, businesses, and teams, catering to varied needs and budgets.
  • High-Security Measures: Prioritizes security with robust measures to safeguard user data and content.

Cons of Using Synthesia AI

  • Avatar and Voice Limitations: Some users with specific branding needs may find the range limiting.
  • Lip Syncing and Pronunciation Issues: Minor hiccups may occur, impacting the professionalism of videos.
  • Cost Considerations: Full potential may come at a cost, posing challenges for high-volume video production.
  • Inability to Preview Gestures: Limitation in previewing gestures before generating a video may hinder precision.
  • Creative Limitations: Synthesia may have creative limitations and lack emotional depth compared to human-created videos.
  • Limited Avatar Realism: While diverse, avatars may only partially replicate the nuances of a natural human presenter.
  • Dependency on Internet Connectivity: Optimal performance relies on a stable Internet connection, posing challenges for users in areas with unreliable connectivity.

Pricing of Synthesia AI

Synthesia provides a range of pricing options to accommodate diverse needs and budgets, offering flexibility for individuals and larger organizations.

Personal Plan

  • Video Allowance: 10 video minutes per month
  • Capabilities: Access to text-to-video functionality
  • Language Support: Over 120 languages with a more limited selection of AI avatars
  • Best For: Individual creators or small businesses needing professional videos without extensive resources. Ideal for social media advertisers due to its limited video output.
  • Cost: $30 per month

Enterprise Plans

  • Video Allowance: Unlimited videos
  • Features: Tailored for larger teams and complex projects
  • Scene Limits: Increased from 10 to 50 scenes per Video
  • AI Avatars: Over 140+ options available.
  • Best For: Larger organizations or businesses with extensive video creation needs
  • Cost: Custom Pricing based on sales conversation

Pricing Considerations

  • Comparative Cost: Synthesia’s pricing is higher than that of other AI video makers.
  • Free Trial: The platform offers a free trial, allowing users to test its capabilities before committing to a paid plan.

Evaluating your specific requirements and budget constraints is essential when choosing a plan. The free trial provides an excellent opportunity to assess Synthesia’s suitability for your video creation needs before making a financial commitment.


In conclusion, Synthesia AI has emerged as a revolutionary force in video creation. Its blend of AI, customization options, and efficiency makes it a go-to choice for businesses and creators seeking high-quality, personalized video content. As the digital landscape continues to evolve, Synthesia AI stands at the forefront, reshaping how we approach and engage with video creation.

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