Google confining Fitbit makes sense, but it’s a portent of doom

Fitbit has pulled its trackers out of nearly 30 countries or territories, based on a decision from parent company Google to “align” Fitbit and Pixel sales more closely. An industry expert told me this was a “prudent” decision on Google’s part. But it still has me worried that Google has no plan for Fitbit beyond its usual conservative sales M.O.

Sunday Runday

Lloyd, the Android Central mascot, break-dancing

(Image credit: Android Central)

In his weekly column, our Senior Editor of Wearables and Fitness Michael Hicks discusses the world of smartwatches, apps, and fitness tech related to running and health, in his quest to get faster and more fit (and help you do the same).

Fitbit first cut its devices from five APAC countries back in August, then 11 European countries on October 24, and finally Mexico, Puerto Rico, and 10 Latin American countries at an unspecified (but recent) time. More a shamed whisper than an announcement, this news wasn’t widely known until 9to5Google spotted the support page on Thursday.

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