Logitech won’t charge you a subscription fee for your mouse after all, but was it such a terrible idea?



Logitech is one of the biggest players in the world of accessories, and not just for Mac, iPad, and iPhone owners. It makes some of the most popular keyboards and mice around, and it’s a company that’s always on the lookout for what comes next. But that desire to find a way to continually find new ways to make money has found it in hot water, and it’s all because of a mouse.

In a recent podcast interview Logitech CEO Hanneke Faber was heard saying that he believed that the company should look towards building the “forever mouse,” a product that would allow people to buy a single mouse and then have it last considerably longer than traditional input devices. Faber likened it to a watch that would last a lifetime, but there obvious question soon came up — how would such a thing be monetized.



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